ABOUT #itsgreatoutthere

We believe in the positive impact of outdoor activity on individuals and society.
Fitness, life skills, fun, health, unforgettable memories & a sustainable connection with nature – the power of outdoor sports is phenomenal.

With your help, the It’s Great Out There Coalition can inspire generations of Europeans to embrace the outdoors. So join us now and spread the message that #itsgreatoutthere.

We work in partnership with European, national and regional authorities, all of the outdoor recreation industries, non-profit associations, other organisations, and directly with the public, to…


people to get active outdoors:

  • An inspiring website
  • An outdoor activity planner
  • Introductions and information
  • Social media inspiration
  • Information on the benefits
  • ‘Match-making’ introductions for projects and prospective partners


people and projects:

  • Events from our members
  • Grants to support new events
  • Professionals to support events
  • As a catalyst to create new events
  • By amplifying multiple events with our social media reach
  • We encourage everyone working in the outdoor recreation industries to donate to the coalition and invest in growing outdoor participation.


for outdoor activities:

  • Endorse the outdoor ‘solution’
  • Promote information on the benefits
  • Lobby politicians and governing bodies to support outdoor activity
  • Work toward more funding for outdoor activity
  • We raise sponsorship, commercial partnerships and grants to help deliver our work.

We are an International Non Profit Association run by a volunteer board of experienced industry directors, with a sustainable balance sheet and strong accountable governance.