This is where ItsGreatOutThere comes in. ItsGreatOutThere is a non-profit organisation that has as its main aim to inspire and enable people to get outside. We will do this through the funding of projects and events aimed at getting people active outdoors in all countries in Europe and the communication about these activities through multiple channels to inspire even more people to follow. We intend to partner with industry organizations, associations, national governments and the EU to reach millions of people and lead the way to a more active lifestyle fueled by the outdoors for European citizens. And lastly we want to share one of the greatest gifts mankind was ever given with you: The beautiful, great outdoors.