Getting Europe
Active Outdoors

Inspiring individuals and communities to explore the outdoors
safely and responsibly, one activity day at a time.

Photo by Hej Främling

Welcome to the It’s Great Out There Coalition

Our Impact

The It’s Great Out There Coalition is a not-for-profit collaboration on a European level launched by the outdoor industry in 2017 to increase public awareness of the benefits and positive impact of outdoor activities for individuals and for society.



We motivate people to get active outdoors responsibly

Here you can find inspiring stories from other users, tips, tricks and ideas that will motivate you for your next outdoor adventure. Because it’s great out there!

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We advocate for responsible, well-managed outdoor activity and green space

It’s great out there supports extraordinary projects with strong partners who want to be present. Present where they are really needed. We work Europe-wide to inspire and promote outdoor activities.

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We activate people by supporting deserving outdoor projects with grants

The Coalition provides funding to deserving projects aimed at getting people active outdoors responsibly through the #itsgreatoutthere grants.

Any organisation can apply for an #itsgreatoutthere grant. The grants will be given to non-profit initiatives which have primarily been developed to take new participants into the outdoors.

How to apply for a grant

What we’ve been up to lately?

Woman running in park

Major new research confirms link between physical activity and better COVID-19 outcomes

The British Journal of Sports Medicine (BJSM) has published details of a major research project with COVID-19 patients, undertaken by Kaiser Permanente in California. The study involved a large cohort of 48,440 adult patients and the findings are very clear, as laid out in the summary conclusion on the first

Putting the outdoors at the heart of Europe’s post pandemic recovery plan

  The whole of Europe is now turning its focus on how society and the economy will recover after the pandemic and that is reflected in the development of some major policy and budget planning that is underway. In that context, the It’s Great Out There Coalition is actively involved

Launch of #itsgreatoutthere Outdoor Activity Days aims to boost participation across Europe

  The It’s Great Out There Coalition has unveiled details of a new concept that will be at the heart of the next phase of its long term project to get Europe active outdoors. The coalition has launched #itsgreatoutthere Outdoor Activity Days, which will deliver clear and measurable results for
Learning to love the outdoors with the Youth Adventure Trust

The Coalition launches #itsgreatoutthere Outdoor Activity Days and announces a new round of funding for grassroots projects

  Since its launch in 2017, the Coalition has grown into a major pan-European movement, inspiring citizens to get active in the outdoors. Through the #itsgreatouthere campaign, the coalition has both promoted outdoor participation to the public and worked with European institutions to influence policy that encourages active lifestyles. In
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How you can support us?

The Coalition raises funds to get Europe active outdoors through Outdoor Activity Days, days of physical activity in nature organised through the #itsgreatoutthere grants programme.

Every €40 raised, equals one person spending one day out in nature, learning about the benefits of outdoor activity for physical and mental health, learning how to spend time outdoors responsibly.

Let’s make a difference and get Europe active outdoors!

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Who is supporting us already?