#ITSGREATOUTTHERE
Getting Europe
Inspiring individuals and communities to explore the outdoors
safely and responsibly, one activity day at a time.
Photo by Hej Främling
Welcome to the It’s Great Out There Coalition
Our Impact
The It’s Great Out There Coalition is a not-for-profit collaboration on a European level launched by the outdoor industry in 2017 to increase public awareness of the benefits and positive impact of outdoor activities for individuals and for society.
MOTIVATION
We motivate people to get active outdoors responsibly
Here you can find inspiring stories from other users, tips, tricks and ideas that will motivate you for your next outdoor adventure. Because it’s great out there!
ADVOCACY
We advocate for responsible, well-managed outdoor activity and green space
It’s great out there supports extraordinary projects with strong partners who want to be present. Present where they are really needed. We work Europe-wide to inspire and promote outdoor activities.
ACTIVATION
We activate people by supporting deserving outdoor projects with grants
The Coalition provides funding to deserving projects aimed at getting people active outdoors responsibly through the #itsgreatoutthere grants.
Any organisation can apply for an #itsgreatoutthere grant. The grants will be given to non-profit initiatives which have primarily been developed to take new participants into the outdoors.
"We are really grateful for the support and the grant awarded by the It’s Great Out There Coalition, thanks to which we were able to add even more value to our ‘neighbourhood camping’. Using the #itsgreatoutthere grant, we connected with and inspired people with new outdoor activities and encouraged them to be more active in general."
“I simply love to be out in the mountains or at the ocean, living the moment and in the pursuit of something wild and new - to just go outdoors without regret or restraint. So it’s a pleasure for me to share all my journeys and adventures with the #itsgreatoutthere community and support this brilliant project, simply because it really is great out there.”
“Only when I began exploring close to home, beginning my #microadventures, did I realise how much adventure could and should be a part of everyday life. There is wilderness and beauty close to every city, and it needs our help not only to be protected, but also to inspire a wider range of people enjoy it. I am more than happy to support #itsgreatoutthere and encourage as many people as possible to engage with this great campaign.”
What we’ve been up to lately?
The British Journal of Sports Medicine (BJSM) has published details of a major research project with COVID-19 patients, undertaken by Kaiser Permanente in California. The study involved a large cohort of 48,440 adult patients and the findings are very clear, as laid out in the summary conclusion on the first
The whole of Europe is now turning its focus on how society and the economy will recover after the pandemic and that is reflected in the development of some major policy and budget planning that is underway. In that context, the It’s Great Out There Coalition is actively involved
The It’s Great Out There Coalition has unveiled details of a new concept that will be at the heart of the next phase of its long term project to get Europe active outdoors. The coalition has launched #itsgreatoutthere Outdoor Activity Days, which will deliver clear and measurable results for
Since its launch in 2017, the Coalition has grown into a major pan-European movement, inspiring citizens to get active in the outdoors. Through the #itsgreatouthere campaign, the coalition has both promoted outdoor participation to the public and worked with European institutions to influence policy that encourages active lifestyles. In
How you can support us?
The Coalition raises funds to get Europe active outdoors through Outdoor Activity Days, days of physical activity in nature organised through the #itsgreatoutthere grants programme.
Every €40 raised, equals one person spending one day out in nature, learning about the benefits of outdoor activity for physical and mental health, learning how to spend time outdoors responsibly.
Let’s make a difference and get Europe active outdoors!
