One in three children Worldwide spend less than an hour outside per day. In addition to that, about half of children opt for screen time alone over playing with others outdoors and spend several hours a day sitting down in front of digital media.
Outdoor activities could play a huge role in reversing the inactivity trend. Out of the active European population, 40% have indicated in the 2018 Eurobarometer survey on Physical Activity that they prefer parks and the outdoors to be active. Extrapolating that percentage to the inactive population, there are another 177.9 million Europeans ready to be convinced to get active outdoors.
The It’s Great Out There Coalition is a unique not-for-profit collaboration on a European level launched by the outdoor industry in 2017 to increase public awareness of the benefits and positive impact of outdoor activities for individuals and for society.
The Coalition provides a platform for a wide range of industry actors including public and private, for-profit and not-for profit stakeholders coming together to promote their common mission: Getting Europe Active Outdoors.
Through its activities, the Coalition aims to inspire generations of Europeans to embrace the outdoors by spreading the message that #itsgreatoutthere.
We offer two types of memberships
Outdoor sports brands and retailers or other commercial entities are invited to join our Coalition as a Full Member.
Any government, not-for-profit institution can join our Coalition as an Associate Member.