Research shows that friends, family members, colleagues and other acquaintances are the key motivators for people to change their lifestyle. This is why we are looking for motivated friends, family members, colleagues and other acquaintances ready to make everyone in their environment discover the outdoors. You don’t have to be an athlete, you don’t have to go out every week but you do need to be motivates to share your passion for the outdoors with others. If this is the case, please do not hesitate to apply using the form below.
The It’s Great Out There Coalition wants to motivate more people to embrace the outdoors by spreading the message that #itsgreatoutthere. To help us spread the message, we are counting on outdoor lovers from all walks of life brought together through our new ambassador programme launched in 2020.
You live and enjoy the outdoors in Europe;
You post regularly on social media;
You have a passion for the outdoors that you want to share with people around you;
You get out there and enjoy the outdoors;
You motivate people around you to enjoy the outdoors together;
You post regularly (preferably once a week) on social media using our # and tag us in your posts;
A nice #itsgreatoutthere welcome package;
Fun challenges on social media with rewards provided by our member brands;
Possible brand support for outdoor activities you want to organise in your region;